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If you are involved in
business development, sales, or account management in any way, you’ve “cold
called.” Any time you meet with prospects or clients without knowing about them,
their issues, and how your company is relevant to what they care about, you run
the risk of losing credibility—and worse, losing the deal.
Take the Cold Out of Cold
Calling is a fascinating journey into the world of information, how to find it,
and how to apply it to make sure you’re offering solutions your clients want and
need. Once you master Warm Call techniques, you will win more business, provide
exceptional value, establish deep relationships, and have more fun.
About the author
Sam Richter is an
internationally recognized expert on sales, marketing, and leadership. He has
been featured in thousands of publications, television programs, and radio
shows. Sam has more than 20 years experience creating and managing award-winning
marketing and online programs for some of the world's most famous brands. He
spent more than six years transforming the James J. Hill Reference Library into
a national business resource, annually serving millions of entrepreneurs and
small businesses, helping them achieve their dreams through better information.
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